Social Gaming on the Rise

We all agree that Facebook is leveraging big time out of its social games and so are many game developers. They found ‘Facebook’ as one platform where they could drop the canon of their gaming applications and monetize via Facebook’s over 600 million users. Facebook has completely shifted the landscape of social gaming via its free APIs and Open Graph that allows a developer to adopt Facebook as its platform and create games.

The fact that a Facebook user logs into Facebook several times a day, increases the chances of him stumbling to the game accidently. This verity amplifies the chances for a social game to be revived from time and time again by its users.

Social Gaming Stats

There is no doubt that the rise of social gaming clashes with the rise of Facebook and smartphones. Taking a look at the demographics of the social gamers and according to the survey by flurry we find that majority of the social gamers are females and fall in the age range of 18 – 49, whereas men make up around 47% of the social gamers. The social gaming audience is educated as well, with 61 % holding a bachelor’s degree. With these facts it is obvious that an average social gamer is not only a mom playing at home when her kids are at school and husband at work, but it can actually be an intellectual professional playing during his breaks at work.

Better Opportunities for Social Game Developers

2011 is predicted to be huge for social gaming market. The important part is to keep in mind what the users actually want. Catering to their needs would actually work for a social game development business. Knowing your audience really works. The positive aspect of developing games for Facebook is that it gives an opening for all the developers big and small. Zynga has already gotten into the mainstream and getting major profits out of it. Zynga’s success in Facebook social gaming development is the best example; its games are free and apart from different integrations for advertisements the company also gets big bucks via their virtual goods.

How marketers and Brands are Incorporating with Social Gaming Business

A marketer can get his brand integrated within a social game by in-game advertisements. They can be placed in an RPG, first person game, action, contests etc. Marketers can use different methods for distribution of their advertisement through viral channels, paid acquisitions and off Facebook channels. For example, recently Zynga’s FrontierVille game started the advertising film integration by placing ‘Rango’ character from the movie by Paramount within the game. According to the AppData, more than 15 million players daily can win a Rango statue inside the game by taking on three Rango quests. Upon finding the chameleon, the players get chameleon skills that allow them to blend into the game, can ask for 10 water buckets and get to view the film’s trailer. 

Hence, social gaming is getting bigger by the day and it provides a good opportunity for any social gaming developmental company to leverage out of it.

AvenueSocial focuses on strategic facebook game company. At AvenueSocial, we have professional facebook application developers who are well trained and well equipped with all the skills and technical requirements for a perfect Facebook game creator.